The browser wars (opens in new tab) may heat up again soon after bold statement from Firefox (opens in new tab).
Mozilla-owned platform declared itself the most private and secure browser (opens in new tab) available on Windows and Mac after the release of an updated privacy tool that provides its “strongest privacy protection yet”.
The company’s Total Cookie Protection tool, which blocks cookies only on the website where they were created rather than following a user across the web, will now be available by default for Firefox users.
Full cookie protection
“Whether applying for a student loan, seeking treatment or advice on a health website, or browsing an online dating app, vast amounts of your personal information is online – and that data is leaking all over the web,” the company wrote in a statement. communicated. blog post (opens in new tab) announcing the news.
“It’s an alarming reality – the possibility that your every move online is being watched, tracked and shared – and antithetical to the open web that we at Mozilla strive to build. That’s why we developed Total Cookie Protection to help to keep you safe online.”
Full cookie protection was introduced in 2021 (opens in new tab)but users had to enable it – although it was enabled whenever a user turned on Firefox’s privacy mode.
Mozilla went on to describe how the system works – essentially creating a separate “cookie jar” for each website you visit, which remains in the jar. This should mean website crawlers are no longer able to link your behavior across multiple websites, rather than just seeing behavior across individual websites.
“No other site can access the cookie jars that don’t belong to them and find out what the other sites’ cookies know about you – giving you freedom from intrusive ads and reducing the amount of information companies collect about you.”
Mozilla says this approach allows third-party cookies to fulfill some of their less intrusive use cases (for example, to provide accurate analytics), but it also eliminates the worst privacy properties – namely, tracking users across the web.
“With Total Cookie Protection in Firefox, people can enjoy better privacy and have the great browsing experience they’ve come to expect,” the company said.
Mozilla hopes the addition will help increase its share of the global browser market, which has been struggling in recent months.
Recent data from Statcounter showed Firefox in fourth place with a market share of 3.41%, behind rival Microsoft Edge (4.05%) and far from longtime leaders Google Chrome (64.34%) and Safari. Apple (19.16%).