HBO Max just showed the future Netflix can look forward to

Netflix plans to release a cheaper, ad-supported subscription tier in the near future – and if HBO’s equivalent level success is anything to go by, the streamer is a winner.

In a recent survey carried out by Internal (opens in new tab)28% of HBO MaxRespondents who subscribed said they are currently subscribed to the platform’s ad-supported subscription tier – despite the cheaper version of the streamer only having released in June last year.

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