Monster: The Jeffrey Dahmer Story came very close to stealing one of Stranger Things season 4’s crowns, according to new data from Netflix.
According to the streaming giant’s latest summary of its List of the 10 best TV shows (opens in new tab), the deeply disturbing drama series racked up nearly 300 million hours watched in its second week on Netflix. This makes it the second most-watched English original series, over a period of seven days, in Netflix history. The fourth season of Stranger Things is the only English-language series that has performed better in a single week.
That’s not all either. Monster: The Jeffrey Dahmer Story The 299.84 million hours viewed in the week of September 26-October 2 represents a 65% increase in launch week view numbers. For context, the Netflix show racked up 196.2 million hours watched in its first seven days after launch.
In total, Monster: The Jeffrey Dahmer Story has amassed 496.05 million hours viewed since it debuted on Netflix. According to the streamer, that equates to 56 million households watching the show from start to finish.
Even more shockingly, Monster’s massive viewing numbers make it the ninth most popular Netflix show of all time. Read this again in case you missed it: Monster: The Jeffrey Dahmer Story is Netflix’s ninth biggest TV series. Ever. And that position was won after just 12 days. Not even other hit Netflix shows like The Umbrella Academy, You, Cobra Kai and Shadow and Bone can boast those numbers.
Monster: The Jeffrey Dahmer Story can beat other really popular shows, including The Witcher and Bridgerton, in the viewing department. It has already surpassed the 484 million hours viewed of The Witcher Season 2 – and that number has accumulated over the 28 days after Season 2 launched in December 2021.
Meanwhile, Monster is close to surpassing The Witcher season 1 (541 million hours), Bridgerton season 1 (625.49 million hours) and Bridgerton season 2 (656.16 million hours). release too.
Netflix’s Jeffrey Dahmer series has been so dominant, in fact, that Dynasty Season 5’s 44.6 million hours watched was a distant second on Netflix’s updated Top 10 TV Series list. Meanwhile, The Sandman is the only Netflix original show – since Stranger Things 4 – since August to come close to any of Monster’s weekly numbers.
Simply put, it just goes to show that any show can become a global phenomenon if the conditions are right. Just look at Squid Game for more proof of this.
Analysis: Why did Monster: The Jeffrey Dahmer Story prove to be so popular?
The reasons for Monster’s success are apparently threefold: the story it tells, its genre positioning, and a helping hand from some negative publicity.
For starters, the Netflix series Jeffrey Dahmer is inspired by real-life events. It tells the story of American serial killer Jeffrey Dahmer, who murdered 17 men and boys between 1978 and 1991. extremely disturbing, disturbing and shocking details. And that’s putting it lightly.
Monster: The Jeffrey Dahmer Story also seems like the right fit – if such terminology can be used in this context – for Netflix. The streaming giant has become the go-to platform for documentaries – check out our list of the best Netflix documentaries – and docu-dramas about mass murderers, with its Conversations with a Killer series a particularly dark but fascinating watch. So it seems Netflix subscribers just can’t get enough for shows like Monster.
Then there’s the negative press Monster: The Jeffrey Dahmer Story has won since it was released. Many viewers revealed that they were unable to finish the series due to the graphic and extremely distressing content it contains. Meanwhile, Kim Alsup – a production assistant on the show – criticized Netflix for how she was treated on set, saying it was “one of the worst shows” she’s worked on (for entertainment week (opens in new tab)). In an interview with LA Times (opens in new tab), Alsup also said that the show’s trailer gave her PTSD. Relatives of Dahmer’s murder victims also spoke out in the LA Times article, with some accusing Netflix of profiting from her trauma.
Combined, these three factors appear to have given Monster a significant boost and persuaded Netflix audiences to check out the series. Those who watched it likely also discussed it at length with friends, co-workers, and adult family members, with word of mouth likely increasing its popularity as well.
Much like Stranger Things and Squid Game before it, Netflix’s Jeffrey Dahmer series has become an unlikely hit for the streaming giant. It will be fascinating to see if Monster breaks more records in the coming weeks.
For more Netflix-based coverage, check out our list of the best Netflix movies, see what’s leaving the streamer in October, or read about all the new movies coming to Netflix before the end of 2022.