The new color of the Samsung Galaxy S22 may be the best yet

The Samsung Galaxy S22 has a new color option, Bora Purple, which reminds us that since the phones look and work more alike, it’s the design accents that matter.

The name is derived from the Korean word for “purple”, which means the actual name of the color could be “purple purple”. However, for Samsung, a South Korean company, the term also refers to creativity and “joy awakening”.

The new Samsung Galaxy S22 Bora Purple is on the far right. (Image credit: Future / Lance Ulanoff)

Looking at and holding the new Samsung Galaxy S22 Bora Purple phone, I notice not so much the joy or the creative vibes, but a distinct fuchsia presence. I mean, this color is not a deep purple, but a softer, fuchsia blend, the kind you might use as a wallcovering.

Colors can provoke feelings and the Bora Purple Galaxy S22 has a lighter, perhaps livelier look than the Phantom Black, which looks bold and a little intimidating. There are now five color options in total: along with the new Bora Purple and the aforementioned Black, there’s Phantom White (a bold choice if it’s not summer), Pink Gold (which reminds me of a Rose Gold) and the lovely, rich Green I tested earlier this year.

Samsung Galaxy S22 Bora Purple with other colors

The Samsung Galaxy S22 in Bora Purple is exactly the same as all other Samsung Galaxy S22s. (Image credit: Future / Lance Ulanoff)

Aside from a new color, there are no differences in design, function, features or specs between this new option and the original quad.

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