Sony’s upcoming loyalty program, PlayStation Stars, will launch later this year.
PlayStation Stars is a free rewards scheme that gives you digital gifts just for using your PS5 or PS4. By completing various challenges – from unlocking a specific trophy to simply playing a game on your system – you can earn loyalty points that can be redeemed for various goodies.
During the latest State of Play showcase (opens in new tab)Sony announced that the new system would launch in Asia in September, before launching in North America and Europe in the following weeks.
In addition to converting your Stars loyalty points into PSN wallet funds that can be used to purchase games on the PS Store, you will also be able to unlock various ‘digital collectibles’. They equate to 3D figures of Sony-related products. Sony showed off some of the collectibles during State of Play, which included an Ape Escape diorama, a PS3 model, and a Sony MP3 player.
According to a blog post by Sony (opens in new tab)The collectibles are intended to be “digital representations of things PlayStation fans enjoy, including figures of beloved and iconic characters from games and other forms of entertainment, as well as beloved devices that explore Sony’s history of innovation.”
During the showcase, Sony emphasized that “there will always be something new to collect and show your friends”. Expect the list of virtual souvenirs to expand after the launch of PlayStation Stars as the number of collectibles only increases.
speaking to Washington Post (opens in new tab) Earlier this year, Sony Vice President of Network Advertising, Loyalty and Licensed Goods Grace Chen confirmed that the digital collectibles were not NFTs and did not use blockchain technology.