Spotify’s New Personal Playlist Tool Tests the Limits of Music Tastes and Friendship

Just in time for International Friendship Day, Spotify is adding yet another custom playlist.

It’s called Friends Mix (opens in new tab) and it’s done by collecting songs from multiple Blend playlists and then putting them all together into one big mixtape. It’s another way, Spotify says, for people to discover new tracks.

Recommended songs are released in Blends that suit the creators’ tastes, but can cause people to miss out on potential new favorites. The idea is that as your Friends Mix grows, you discover new songs and add those songs to a separate Blend playlist, exposing them to others. When finding new artists, these friends continue to add new music to their Friends Mix, creating a never-ending cycle of music discovery.

(Image credit: Spotify)

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