Intel is simplifying the branding of its low-end CPUs for laptops, with the Pentium and Celeron brands being retired early next year.
So what will replace these veteran brands, which have been around since the nineties (1993 in the case of the Pentium)? Intel’s new family of baseline CPUs will be called the Intel Processor.
This means that the chips compatible with the wallet will be the Intel processor, and the main offerings will continue to be the Intel Core, with Intel vPro as the CPUs targeted at professionals, as is the case now. Intel Evo certification will also remain a guide to quality in the laptop world.
The Pentium and Celeron brands are expected to be dropped from Q1 2023 onwards, Intel says, so they will stick around for a bit past the start of next year.
As Intel puts it, the move is to simplify its branded PC offerings and make it easier for customers to quickly recognize the value proposition of these CPUs.
Analysis: Land of Confusion
Our gut reaction is that we’re not interested in the new brand name. We understand it’s to simplify things, like what does Pentium or Celeron mean anyway – especially for less tech-savvy folks – and what’s the difference between them? Fair enough to reduce these brands to a basic offering, but Intel Processor? We have a problem with that.
That is (ahem) that it brings some confusion of its own.
“I’m going to buy a laptop with Windows 11.”
“Cool. What processor does he have?”
“An Intel processor.”
“An Intel processor, I just said.”
“Yes, not AMD, I get it – but which Intel processor?”
“Um, um, Intel processor. That one. You know the cheap ones that used to be called Celeron.
Furthermore, using the term ‘processor’ as part of an official family of brands almost seems like Intel’s attempt to absorb the term. Okay, maybe we’re exaggerating, but hey, these are our first thoughts on the matter. The name just doesn’t suit us well, if only because while it simplifies, on the one hand, it introduces possible new sources of confusion, on the other. And it looks weird. What’s Next: The Nvidia Graphics Card family of low-end GPUs?
Exactly what kind of silicon we will see under the Intel processor brand, well, we still have no idea. But Intel says it’s not changing anything on its current products or future silicon roadmap, and obviously those will still be the low-end offerings.
Note that, as mentioned, this rebrand is for laptop chips only, but other than that, there have only been two desktop Celerons (and no Pentiums) released in recent times; so they are thin on the ground anyway, away from mobile space.