Why are memes so popular in India? Read this to know

Memes, a word that was virtually unknown just a decade ago, are now largely dominating our lives. And in countries where cinema is a big deal, memes tend to be popular, considering the fact that many of the meme tips and tropes are borrowed from popular culture movies. And the numbers also confirm the same.

According to a study by consultancy Redseer, smartphone users in India spend an average of 30 minutes a day consuming memes. In addition, 80% increased their consumption of memes in the past year. And most users like memes as a good way to release stress, and 50% expect their meme consumption to increase in the near future.

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