Xiaomi’s decision to become an offline retailer could seriously hurt the competition

Xiaomi has announced that it wants to direct 50% of its sales to offline channels, i.e. physical stores or physical stores. While this has been talked about for some time now, it looks like Xiaomi is finally ready to take the big step in a few months. This is a big move by the company in a market where e-commerce sales are everything. Businesses go the online route to save on marketing costs and other charges that come with displaying their products in a store.

But it seems that Xiaomi is well aware of the fact that online sales alone will not be enough in a market like India. Many citizens are still not tech-savvy and don’t trust online retailers, and with good reason. So having a physical point of sale for these users makes perfect sense. While this could add to Xiaomi’s marketing costs, it could be a smart move a few years from now.

Lucky change for Xiaomi?

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