The 12th of October is getting closer and closer and as we approach the big day, prices for Nvidia RTX 4090 graphics cards are now available for American and European buyers.
Prices vary between the two regions, with most American models at Newegg very close to the MSRP (Manufacturer’s Suggested Retail Price), while other European models in stock at ProShop (another retailer) will cost €50 more than the MSRP. .
Fortunately, we won’t be dealing with chip shortages and bulk purchases this time around, so hopefully the RTX 4000 series will be more available than its predecessor. Let’s take a look at the latest price drops in the US and Europe and which models are most likely to be purchased first.
In our summary of the different variants of the RTX 4090 on the market, we express our suspicion that the new Lovelace series might be ridiculously expensive, although in fact we are pleasantly surprised. That’s not to say graphics cards are cheap, but they’re not what they could be (rephrase that babes)
Nvidia has announced the MSRP for the new GPU lineup at $1,599 and it looks like most custom designs will be available at that price in Newegg (opens in new tab)with some exceptions for the overclocked models and the liquid cooled MSI Suprim model.
The MSI Suprim X OC is on Newegg for $1,700 and the MSI Suprim Liquid retails for around $1,750, which isn’t a terrible price jump for the liquid cooling system. The most expensive GPU on the market, according to this listing, is this Asus ROG Strix, which costs $2,000.
ProShop is Europe’s largest hardware retailer and has also listed retail prices for the new GPU series. Starting prices for the Nvidia RTX 4090 series will start at around €2,000, €50 above MSRP.
The Asus ROG Strix remains the most expensive model on the store, so hopefully that will be the case when the RTX 4090 series goes on sale in other parts of the world. The OC (overclocked) version of this model is just €20 more, which if you plan on buying the Asus ROG Strix isn’t much superior, so you can also opt for the OC version if you have your heart set on it.
The cheapest models are the Gigabyte Windforce and the Asus TUF for €1,999, and they will likely be the most popular variants for that reason. You can opt for the models from there, but there’s a significant price difference of around €250 to keep in mind. Fortunately, even though it doesn’t offer pre-sales, ProShop already has a good number of GPUs in stock.
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Review: Great prices, but who is this for?
It’s incredibly refreshing to see retailers staying close to the MSRP after the frenzy caused by the global chip shortage around the launch of the previous lineup of Nvidia GPUs.
Obviously, the pandemic has affected chip manufacturing and the mass buying caused by cryptocurrency mining has led to a shortage of GPUs. and led to exorbitant prices and scarce availability.
Hopefully we won’t find anything remotely as terrible as last time, now that production and prices look relatively normal.
It will be quite interesting to see how quickly the RTX 4090 will wear out, considering the GPUs have so much power behind them that it feels almost intimidating.
Who are these GPUs for if not enthusiasts and people who like to push their equipment to the limit? We don’t see many gamers opting for this range as the older RTX 3090 performs well beyond what it needs and continues to drop in price.
At what point do video game designers have to struggle to truly utilize the scope of these powerful GPUs, and have we reached a point where the performance of the RTX 4000 series outperforms the needs of the most demanding AAA games?