Depending on where you are in the world, the iPhone 14 range will likely cost the same as the iPhone 13 range at launch or a little more, but either way they are very expensive phones. However, there may soon be a new way to buy them that lets you spread the cost.
Apple has been rumored for some time to be working on a subscription service for iPhones and potentially other hardware, and according to Mark Gurman – a Bloomberg journalist with a great track record when it comes to Apple leaks – the company may launch the service late this year or early next year.
Gurman said this in the latest issue of his Power On Bulletin (opens in new tab)further claiming that “Apple is actively testing this new service”.
This service wouldn’t just be a way to pay off your iPhone little by little. Instead, it would be an ongoing subscription that you’d pay for as long as you kept the phone, but it would likely include the option to swap your handset for a new model, and would apparently integrate with the company’s Apple One software subscriptions.
So for a monthly fee (probably high, but currently unknown), you’d have ongoing access to Apple’s latest hardware and software services like Apple Music and Apple Fitness Plus.
As for when that subscription service might arrive, Gurman isn’t more specific than later this year or early next, but the next likely opportunity for an announcement would be the new iPad Pro 2022 and the new iPad 2022, which according to rumored to be appearing at an event in October.
Analysis: Why wasn’t this released in the iPhone 14 announcement?
It seems strange that Apple didn’t announce its subscription service during the iPhone 14 announcement, as the company could have attracted a lot of sign-ups from customers who will now buy their new phone in the usual way, either directly from Apple or through a carrier.
According to Gurman, Apple decided against this to “reduce the complexity of launch day. After all, it will add a whole new way to buy an iPhone.”
That might have been the right decision too, as the iPhone 14 ordering process has been anything but smooth so far. As reported by 9to5Mac (opens in new tab)delivery estimates for many models quickly dropped to October, and some people who were told they would receive the phone on launch day (September 16) later saw that date slip away.
Additionally, there were reports of various errors during checkout, with some customers inadvertently purchasing multiple phones as they were told that an order failed when it was actually completed.
So while it might have been nice to have the option to order an iPhone 14, iPhone 14 Plus, iPhone 14 Pro, or iPhone 14 Pro Max by subscription, adding another complication to an already flawed ordering process probably wouldn’t have gone well.